Medes Club: Redefining Wellness
Design Systems • UX Optimization • User-Centered Prototyping
Context
Designed an immersive digital platform and membership experience built to significantly elevate user engagement and drive sustained club acquisition.
Role
Product Designer
Timeline
3 Weeks
Core features
Seamless Navigation: Architected a high-contrast, intuitive interface to ensure effortless usability for users of all technical skill levels.
Therapeutic Personalization: Implemented customizable wellness paths that allow members to blend fitness routines with mental therapy sessions.
Performance Optimization: Optimized for accessibility and speed, ensuring a premium, frictionless journey on both mobile and desktop.
Statistics and Secondary Research
Initial discovery began by auditing existing platform metrics alongside qualitative user research. Analyzing this combination of quantitative drop-off data and remote user feedback exposed severe friction in the user journey. Specifically, it highlighted a stark mismatch between the platform's high-pressure visual aesthetic and the actual daily habits of a multi-generational membership base.
68%
Task Completion Bottleneck
70%
Friction Reduction Target
35%
User Return Rate Increase
Findings from Primary Research
Synthesizing secondary research findings alongside targeted usability studies and depth interviews enabled a comprehensive analysis of a diverse cohort of members—ranging from young fitness enthusiasts to elderly wellness seekers. The primary objective was to uncover unique barriers faced by each demographic when engaging with the digital platform.
Light Mode
Optimized for a stress-free interface; designed to reduce cognitive load during therapy sessions.
Quick Access
High-visibility navigation ensuring essential resources remain within a single interaction.
Quick Response
Adopted a mobile-first architectural approach to guarantee high-performance across all device breakpoints.
The Redesign
After a thorough analysis of platform performance and user requirements, the design direction was established to bridge the gap between high-pressure fitness aesthetics and accessible, therapeutic wellness.
Design validation
To measure the impact of the redesign, the interface was validated through rigorous testing with a diverse user cohort. The following frameworks were utilized to ensure performance objectives were met.
Interviews
Extracted qualitative feedback from target users to ensure the solution addressed specific pain points.
Heatmaps
Utilized to identify patterns of user interaction and optimize engagement zones.
First Click Test
Verified navigational pathways, ensuring efficiency and core platform sections were discoverable.
“The transformation is incredible; the platform is so much more intuitive and welcoming than it was just a few months ago.”
-Active Community Member
Impact Created
Based on usability testing and heuristic evaluation, the following metrics were projected to represent the platform's potential performance improvements post-launch.
18%
Increase in Class Bookings
12%
Growth in New User Retention
45s
Faster Task Completion Time
Project Artifacts
The following artifacts provide insight into the strategic design process, framework, and iterative problem-solving applied throughout the Medes Club case study.
Strategy & Insights
The Medes Club project served as a rigorous exercise in translating therapeutic wellness goals into a functional, premium digital experience. Key learnings focused on the importance of inclusive UI design and the challenge of balancing high-end aesthetics with accessible, frictionless navigation.
Design System Foundation
Established a scalable component library to ensure visual consistency and accelerate development workflows.
Iterative Execution
Maintained high velocity in an iterative design environment without sacrificing quality or accessibility standards.
Collaborative Validation
Aligned brand positioning with core business requirements to deliver scalable design solutions that differentiate the platform in the market.
